STRAWBAR participated with great success in the Athens Bar Show 2024, at the “Spirits of Greece” area, which attracted over 17,000 visitors, a significant portion of whom were professionals and international visitors from Europe and Central Asia.
Our presence at the largest educational and professional event in the bartending community provided an excellent opportunity to showcase the unique STRAWBAR strawberry spirits, which stand out for their quality and innovation in this category.
During the exhibition, STRAWBAR held a presentation on “The Use of Fruit Spirits in the Bar Industry,” where we highlighted the importance of fruit as a raw material for creating spirits and their key role in modern bartending. Additionally, we presented serving suggestions and cocktail recipes, incorporating a zero-waste philosophy through the innovative use of ingredients and environmental responsibility.
Our participation in the Athens Bar Show was a unique opportunity to connect with professionals from around the world, share our expertise in the art of bartending, and emphasize the values of innovation, quality, and sustainability. Stay tuned for our next steps as we continue to grow our dynamic presence on the global spirits map!